While the thought of selling your home during the winter months may dampen your holiday spirit, the season does have its advantages: holiday buyers tend to be more serious, and competition is less fierce with fewer homes on the market. First, decide if you really need to sell. Once you’ve committed to the challenge, don your gay apparel and follow these helpful tips.
Deck the halls, but don’t go overboard
Avoid overdoing the holiday décor. Adornments that are too large or too many can crowd your home and distract buyers. Also, avoid offending buyers by opting for general winter decorations rather than items with religious themes.
Hire a reliable REALTOR
That means someone who will work hard for you and won’t disappear during Christmas or New Year’s. Ask your friends and family if they can recommend a REALTOR who will go above and beyond to get your home sold.
Seek out motivated buyers
Anyone house hunting during the holidays must have a good reason for doing so. Work with your agent to target buyers on a deadline, including: people relocating for jobs in your area, investors on tax deadlines, college students and staff, and military personnel, if you live near a military base.
Price it to sell
No matter what time of year, a home that’s priced low for the market will attract buyers. Rather than gradually making small price reductions, many agents advise sellers to slash their prices before putting their home on the market.
Make curb appeal a top priority
In the wintertime, bare trees reveal the outside of your home more, so touch up the paint, clean the gutters and spruce up the yard. And, keep buyers’ safety in mind by making sure steps and walkways are free from snow, ice and leaves.
Take top-notch real estate photos
Homebuyers often start their house hunting on the Internet. Make a good first impression by offering lots of flattering, high-quality photos of your home.
Create a video tour for the Web
Shooting a video tour of your home and posting it on the Web may attract house hunters who don’t have time to physically visit your home or who would rather not drive in a snowstorm.
Give house hunters a place to escape from the cold
Make your home feel cozy and inviting during showings by cranking up the heat, playing soft classical music and offering homemade holiday treats. When you encourage buyers to spend more time in your home, you also give them more time to admire its best features.
Relax— the New Year is just around the corner
The holidays are stressful enough, with gifts to buy, dinners to prepare and relatives to entertain. Take a moment to remind yourself that if you don’t sell now, there’s always next year!
For more great home-selling tips, contact your local REALTOR®.