selling during the holidays

Top 10 Tips for Selling Your Home During the Holidays

December 2012 Blog 1

While the thought of selling your home during the winter months may dampen your holiday spirit, the season does have its advantages: holiday buyers tend to be more serious, and competition is less fierce with fewer homes on the market. First, decide if you really need to sell. Once you’ve committed to the challenge, don your gay apparel and follow these helpful tips.

Deck the halls, but don’t go overboard

Avoid overdoing the holiday décor. Adornments that are too large or too many can crowd your home and distract buyers. Also, avoid offending buyers by opting for general winter decorations rather than items with religious themes.

Hire a reliable REALTOR

That means someone who will work hard for you and won’t disappear during Christmas or New Year’s. Ask your friends and family if they can recommend a REALTOR who will go above and beyond to get your home sold.

Seek out motivated buyers

Anyone house hunting during the holidays must have a good reason for doing so. Work with your agent to target buyers on a deadline, including: people relocating for jobs in your area, investors on tax deadlines, college students and staff, and military personnel, if you live near a military base.

Price it to sell

No matter what time of year, a home that’s priced low for the market will attract buyers. Rather than gradually making small price reductions, many agents advise sellers to slash their prices before putting their home on the market.

Make curb appeal a top priority

In the wintertime, bare trees reveal the outside of your home more, so touch up the paint, clean the gutters and spruce up the yard. And, keep buyers’ safety in mind by making sure steps and walkways are free from snow, ice and leaves.

 Take top-notch real estate photos

Homebuyers often start their house hunting on the Internet. Make a good first impression by offering lots of flattering, high-quality photos of your home.

Create a video tour for the Web

Shooting a video tour of your home and posting it on the Web may attract house hunters who don’t have time to physically visit your home or who would rather not drive in a snowstorm.

Give house hunters a place to escape from the cold

Make your home feel cozy and inviting during showings by cranking up the heat, playing soft classical music and offering homemade holiday treats. When you encourage buyers to spend more time in your home, you also give them more time to admire its best features.

Relax— the New Year is just around the corner

The holidays are stressful enough, with gifts to buy, dinners to prepare and relatives to entertain. Take a moment to remind yourself that if you don’t sell now, there’s always next year!

For more great home-selling tips, contact your local REALTOR®.


Should I take my home off the market during the holidays?


When you look at your holiday calendar, the month may already be overloaded with seasonal obligations. If you are also trying to sell your home, the extra pressure may prove to be overwhelming.

But wait! Taking your home off the market during the Christmas season can be a mistake. The house sure isn’t going to sell off the market! What is the advantage of that? So you’re busy. Let your REALTOR® do the work.…

The holidays can be a great selling period. Why? Because most people take off work sometime during the holiday season, which means husbands and wives can look at homes together.

Before you take your home off the market, consider the following points:

*Although buyer activity may slow down during the holidays, buyers who are looking are much more serious.

*Some buyers choose to shop for their home after the busy spring and summer rush.

*Relocating families often don’t have a choice in when they have to relocate. These families are that much more motivated to get their families settled in either before the January semester begins or during spring break. If you sign a contract by New Year’s Eve, the timing couldn’t be more perfect.

*Allowing buyers to view your home during this most hospitable of seasons lets them picture their own family in the attractive environment you have created.

*With reduced inventories and number of buyers in the market, you will have the undivided attention of your local REALTOR® and their team. You may find you have more showings than you would if you marketed your home during a busier time of the year.

*If you do get a contract, you can arrange the terms that suit your needs. If moving during the Holidays doesn’t suit you, you can stipulate a closing date that does.

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